The “Macao Week in Chongqing” marks the culmination of the “Macao Weeks” promotional event series in 2021, which kept branding Macao as a safe and glamorous travel destination among Mainland residents via various online and offline channels. Held at Jiefangbei Square in Yuzhong District of Chongqing from 2 to 6 December, the mega roadshow attracted close to 400,000 spectators on site and the live streams gained over 70 million live views. The event also garnered over 63 million pageviews for the hashtag “#Macao Week in Chongqing#” on Weibo.

44 booths splendidly showcase “tourism +”

Chongqing residents experience Macao at roadshow

Various departments of the Macao SAR Government joined different enterprises and commerce associations to roll out 44 stunning booths at the roadshow to showcase Macao’s rich dimensions of tourism, trade and commerce, culture and creativity, sports, entertainment and more. Radiating the colorful dynamic of “tourism +”, the array of zones and booths were themed as follows: overview about Macao and its gastronomy, festivals and events; MAK MAK Shop; Macao Good Shop; Macao’s sport events; “A glimpse into Macao Grand Prix Museum”; Macao’s tourism products for sale; trade, commerce and economy of Macao; an informative display from Economic and Technological Development Bureau, as well as a showcase of Macao’s tourism industry presented by pertinent integrated tourism enterprises and airline company. There was also a tourist information counter offering Macao travel tips on site and sharing with Chongqing residents about the requirement for visitors to Macao to present valid proof of negative result of a COVID-19 nucleic acid test taken within an extended period of seven days without requirement of medical observation. Macao Tourism Mascot MAK MAK also showed up for a friendly encounter with spectators as a tourism ambassador to extend Macao’s warm hospitality.

The event presented over RMB-100-million special travel offers on air tickets, hotel accommodation, dining and more tourism products for sale at the roadshow and relevant platforms. 

Large crowds enjoyed mesmerizing performances

The five-day roadshow staged 120 sessions of wonderful cultural and artistic performances including performances by singers from Macao, Dragon Dance, Lion Dance, light dance show and pop dance show that exuded modernity, among others. Arranged by the six major integrated tourism enterprises, more distinctive dance and singing performances enlivened the roadshow. Great crowds of spectators enjoyed each show which created lively vibes.

Offer of travel information and special offers via multiple channels

An extensive promotional campaign was rolled out for the Macao Week in Chongqing through various online and offline channels across the Mainland. 19 KOLs specialized in travel, fashion, gastronomy, exploration for shops, photography and other fields conducted 13 live streams or posted short videos, photos and articles about the event highlights on different platforms such as Yizhibo, Trip.com, Douyin, Xiaohongshu and Weibo. Throughout the event, the live streams garnered over 140 million live views and playbacks in total. The event also received over 63 million pageviews for the hashtag “#Macao Week in Chongqing#” on Weibo. Various media from Macao and the Mainland covered and reported the event on site.

MGTO actively publicized information about the Macao Week in Chongqing via its official accounts on Weibo, WeChat, Xiaohongshu and Douyin, as well as through television and newspaper advertisements, travel Apps and more.

Tourism presentation seminar boosts mutual visitations 
The Macao tourism presentation seminar and trade networking session were smoothly held a few days ago as part of the Macao Week in Chongqing to present an overview of Macao’s latest tourism situation, recent calendar of mega events and new tourism products. The presentation seminar and networking session facilitated tourism exchange and cooperation between tourism industry delegates from Chongqing and Macao.

Relish the Taste of Macao at home

The “Macao Week in Chongqing – Taste of Macao Food Promotion” is jointly organized by MGTO, the Westin Chongqing Liberation Square and Macau Cuisine Association from 3 to 16 December. The 14-day food promotion presents an exquisite buffet comprising 33 signature Macanese and Portuguese dishes as well as nine set meals on an à la Carte menu at the hotel restaurants. Moreover, the online food-ordering service enables local patrons to take away and enjoy a taste of Macao at home. Leading Chef of the “Taste of Macao Food Promotion”, Lou Chi Seng, partnered with KOLs to introduce the Macanese and Portuguese cuisine and conduct culinary presentation in two interactive live streams, to radiate Macao’s glamour as a UNESCO Creative City of Gastronomy.

Through the mega roadshow, tourism presentation seminar and food promotion among other highlights, the Macao Week in Chongqing promoted Macao’s colorful elements of “tourism +” to residents and visitors in Chongqing, as well as spotlighted the array of festivities and events in December, including “Macao Light Festival 2021 – Travellers from Mars”, Light up Macao Drone Gala and Arraial na Ervanários. The event raised Macao’s profile as a healthy, safe and quality destination.

Cumulative success of five Macao Weeks in 2021

Involving various governmental entities from Macao as well as the support of different enterprises and commerce associations, the “Macao Week” mega roadshow series were successfully staged in Hangzhou, Nanjing in Jiangsu, Shanghai, Sichuan in Chengdu and Chongqing this year. The five roadshows admitted over 1.9 million spectators in total and engaged a cumulative total of 550 million views online. The count of views on promotional channels reached 5.07 billion. A total of 640 participants attended the five presentation seminars. In terms of gastronomic promotion, “Macao Week in Chongqing – Taste of Macao Food Promotion” is currently held. The food promotions of the first four Macao Weeks attracted nearly 8,000 patrons. Through the signature series of Macao Weeks, the SAR Government joined hands with industry partners to expand the source of visitors and attract more Mainland visitors to Macao for tourism and economic revival.

Planning is underway for the Office to map out promotional schemes and initiatives to unfold next year. Under the condition that the pandemic situation remains stable overall, MGTO will go forward to stage more signature events of Macao Weeks in other Mainland provinces and cities to promote Macao’s glamorous diversity of “tourism +” and image as a safe and quality destination.