This year, students from Tourism Retail and Marketing Management at Macao Institute for Tourism Studies engaged in a consultancy project to serve a new startup founded by a group of IFTM graduates from the same programme. This startup is called Nu-Doll, it is a retail shop that sells niche home and lifestyle products as well as offers cultural and art workshops.

The course leader, IFTM Assistant Professor Dr Fernando Lourenço guided students to apply their learning by conducting market and industry research, propose target market segment, store design and visual merchandising as well as marketing campaign aiming to generate more exposure to the local market and to drive in traffic to the physical store and online store.

Even though this is the first design course exposed to students, the research report is rigorous, the design visuals are professional and the concept are innovative. The founders of Nu-Doll are very satisfied with the quality of the work produced by IFTM students and many ideas will be considered in 2021. This is a good reflection of how IFTM contributes to various stakeholders in Macao and use this mode of education to produce quality education for students.