The “Macao Franchise Expo 2019” (2019MFE) concluded successfully today. The number of attendees at the three-day event was comparable to last year. At the Business Matching Area, over 180 business matching sessions were held and 12 agreements signed in the past three days.

The 2019MFE was jointly hosted by the Macao Trade and Investment Promotion Institute (IPIM), the Macao International Brand Enterprise Commercial Association (MIBA), the Macao Chain Stores and Franchise Association (MCFA), the Brazilian Franchise Association (ABF), the Association of Chain and Franchise Promotion, Taiwan (ACFPT), and the Licensing & Franchising Association of Hong Kong (LFA), and supported by the China Chain Store & Franchise Association (CCFA) and Japan Franchise Association (JFA). Covering about 6,000 square metres and offering 200 booths, this year’s MFE attracted nearly 180 exhibitors engaged in catering, retail, brand agency, consulting services, education and more areas from 11 countries and regions, among which many are brands with international fame and listed companies.

At the Business Matching Area, a total of 180 business matching sessions were held during the three-day event. 12 agreements were signed, involving food, healthy beverage, brand agency and strategic co-operations, with signatories hailing from Beijing, Zhuhai, Taiwan and Macao. The “Forum on Chain and Franchise Business Opportunities of International Brands” held successfully on the first day of the 2019MFE attracted 410,000 viewers.

The 2019MFE was once again held concurrently with the “2019 Guangdong & Macao Branded Products Fair” (2019GMBPF). In order to make the exhibitions more effective, the hosts of the events arranged guided tours for exhibitors to learn about Macao’s community economy and retail market, exchange with industrial and commercial associations and retailers for marketing information, and explore new business opportunities. In addition, a visit to Zhongshan city was organised for exhibitors and event attendees of the fair to visit some of the successful franchise companies and learn about Macao’s youth entrepreneurship projects launched in the city, as well as the business environment in Zhongshan.

The 2020MFE and 2020GMBPF will be jointly held from July 31 to August 2, 2020.