Macao Government Tourism Office (MGTO), Zhongshan Municipal Tourism Bureau and Zhuhai Culture Sports and Tourism Bureau jointly held tourism presentation seminars at Nanning and Guilin in Guangxi Province on 11 and 12 May respectively to promote travel to Zhongshan, Zhuhai and Macao. The three destinations have been making constant efforts to expand their visitor source markets along high-speed rail routes to brand themselves as one regional destination – “Fragrant Hill in the past; Zhongshan, Zhuhai and Macao today” and enhance regional cooperation in tourism.
During their mission in Nanning and Guilin, both along the high-speed rail route, Deputy Director of Zhongshan Municipal Tourism Bureau, Dong Zuwen, Deputy Director of Zhuhai Culture Sports and Tourism Bureau, Min Yuntong, and Head of Advertising and Production Division of MGTO, Grace Chen, presented the three destinations’ tourism resources and products together with their travel trade delegates including 15 representatives from Macao’s travel agencies, hotels, ferry operators and so on. The delegation also seized the chance to exchange ideas and discuss business opportunities with travel trade in the two cities, to promote travel to Zhongshan, Zhuhai and Macao in one trip.
Capitalizing on the convenience of travel brought by high-speed rail, the three tourism offices have been regularly rolling out joint promotion projects to attract visitors from adjacent regions and cities along High-speed rail routes to the three destinations in one trip to widen the diversity of visitor source markets in concerted effort. The three offices also reached a consensus during the 2015 conclusion meeting of regional cooperation in tourism between Zhongshan, Zhuhai and Macao and the 2016 work meeting in Zhuhai this February, that they will keep promoting their shared image “Fragrant Hill in the past; Zhongshan, Zhuhai and Macao today” and jointly hold promotional activities in various Mainland cities along high-speed rail routes to encourage visitations to the three destinations in one trip.
Back in 2006, the tourism authorities of Zhongshan, Zhuhai and Macao signed the “Memorandum of Cooperation in Tourism between Zhongshan, Zhuhai and Macao” to enhance their collaboration in tourism and brand their cities as one regional destination around the theme of Fragrant Hill and Dr. Sun Yat Sen’s life history. The three tourism authorities carried out various joint promotions in a number of countries and regions, including tourism presentations in Chengdu and Chongqing last year. The three offices also promoted multi-destination tour routes together with Tourism Administration of Guangdong Province, Tourism Administration of Guangzhou Municipality and Tourism Administration of Shaoguan Municipality in Malaysia and Singapore last year.
