In cooperation with 789 Multimedia Marketing Limited and Chon Chin Association of Macau, Institute for Tourism Studies (IFT) Tourism Retail and Marketing Management year 3 students, led by Dr. Fernando Lourenço, worked on a project on finding business opportunities for multimedia products and services for leisure and entertainment industries in Macao. It is believed that this project is crucial to Macao as the Macao SAR Government and local companies need to identify ways to diversify Macao’s economy and industries.

Via this project, students conducted market research to identify business opportunities, market needs, and concepts to develop mobile applications, business models and marketing campaigns.

A sharing session was arranged after the project is completed. The President of Chong Chin Association of Macau, André Ritchie, and the shareholders of 789 Multimedia Marketing Limited were invited to attend and give feedback to the students as well as assess the outcomes. Certificates were given to students for appreciating their efforts and recognising the performance and quality of IFT students.