The Guangdong & Macao Branded Products Fair 2014 (GMBPF 2014) come to a successful close today (3rd August). Not only did exhibitors from Guangdong and Macao register booming sales, but residents also enjoyed the shopping spree. The four-day event recorded over 135,000 visitors.
Guangdong and Macao enterprises receive satisfactory results in business matching sessions
This year, four co-operation agreements were signed, including a Memorandum of Co-operation of the 2014 Macau-Jiangmen Famous Products Fair, a Co-operation and Agent Agreement on Wanglaoji Products between Macao and Shenzhen enterprises, a letter of intent on co-operation for energy-saving lighting agent and a letter of intent on co-operation for hotel supplies agent. Moreover, a total of 879 business matching sessions were carried out, involving enterprises from Macao, Guangdong Province (including Guangzhou, Foshan, Shenzhen, Zhuhai, Shantou, Huizhou, Dongguan, Zhongshan, Jiangmen, Yangjiang and Zhanjiang) and Portugal. The products cover branded food and beverage, products for daily use, household appliances, clothing, porcelain and handicraft.
Guangdong and Macao pavilions enjoy booming sales, exhibitors gain fruitful results
A total of 284 booths were set up this year, a slight increase compared to last year. The exhibition area covered about 6,000 square metres, comprising of two major areas, namely the Guangdong and Macao exhibition and sales areas. Same as the previous years, the number of visitors during the holiday was higher as more residents and tourists seized the chance to buy their favourite products at a discounted rate while exhibitors also launched different promotions to attract customers. A Guangdong exhibitor who sells different kinds of Guangdong sauces and dressings expressed that Macao residents’ consumption power is strong. Since the sales performance of last year was good, they participated in the event again this year with over 100 boxes of goods for sale and the sales was good too. He continued, saying that they expected the products would be sold out very soon. Another exhibitor selling Zisha pot noted that it was their first year to participate in the event, which serves as a test of the market reaction in Macao and helps pave the way for entering the Macao market. They further noted that they also expected to look for co-operation opportunities with Macao enterprises.
Regarding the Macao exhibition and sales area, food and household products are the best-selling products. Some exhibitors presented on-site cooking and offered free tasting and sales in their booths while some sought to attract more customers by offering a lower discount rate. Many visitors seized this good chance to buy more products. A resident said that he came here every year and thought that more products could be found this year and dried products, such as dried seafood and red dates, were his must-buy items. Mainland visitor Mr. Li and his family stopped by here to buy some Macao’s signature products and model toys during their short stay in the city as he believed that the price of the products here would be cheaper and their quality would be better.
Higher visitor flow helps Portuguese enterprises enhance reputation
This year, the Guangdong and Macao Enterprises Procurement Meeting and Shenzhen & Macao Economic and Trade Co-operation Seminar 2014 were organised to provide a platform for economic and trade exchanges. Furthermore, to make better use of Macao’s role as a trade and ecnomic service platform between China and Portuguese-speaking countires, the Portuguese products exhibition and sales area is set up for the first time this year, dedicated to the sales of Portuguese signature products and food, with preferential incentives provided to agengts of Portuguese products. An agent of Portuguese wine participating in the event said that they joined the event every year and have tapped the Mainland market and a small number of their products are now available for sale in some large supermakets on the Mainalnd. He further noted that they hoped to continue ulitising this platform to enhance their reputation and networking with Mainland merchandisers, thereby expanding their Mainland market. An exhibitor who sells Portuguese food said that they would focus on promoting Portuguese food culture, so they prepared some Portuguese style bread and cakes which are rarely seen in the market. The person-in-charge continued, saying that their sales was good this year and they expected to come back next year.
Carnival-style activities receive active response from the general public
The GMBPF 2014 recorded high visitors flow and booming sales while residents showed a strong consumption desire. Both the Guangdong and Macao exhibitors registered strong sales and the four-day event recorded over 135,000 visitors. This year’s GMBPF included more leisure and entertainment elements, i.e. the DIY workshops on handmade leather goods and egg-rolls making, which were all well-recieved by the general public. In addition, famous TV cooking show hostess Maria Cordero was invited to be the judge of the cooking competition and hosted the Celebrity Kitchen to buy ingredients on the spot and give live cooking demonstration, attracting many visitors to follow her in buying these ingredients and creating a fun-filled atmosphere. Furthermore, a variety of cultural and arts performances were available at the venue to add a joyous ambience.
Brands at GMBPF recieve recognition, online platform helps promote brands
Residents may browse the official website of GMBPF www.guangdongmacaofair.com for information of shops and products of the famous brands available at the GMBPF. From 2011 onwards, the Organisers have utilised the Internet as an extended promotion platform after the conclusion of the event. All information about the exhibitors, their products and relevant images are uploaded onto the website for long term promotion purposes. Meanwhile, the list of winners in the lucky draw will be published on Macao Daily and the official website of GMBPF on 5th August.
Since its inception in 2009, the GMBPF has adhered to the development strategies of being an event with characteristics, branded image and international exposure. The Organisers aim to actively develop a favourable trade and business platform for Guangdong and Macao enterprises, and constantly enhance the standard and service quality of the event through market-oriented and professional operation model, thereby enhancing branding effects of the event. Next year will mark the 7th GMBPF, which is scheduled to take place from 30th July to 2nd August 2015.
