Macao Government Tourism Office (MGTO) presses ahead with a series of destination promotions overseas to tap into a wider range of international markets. This year, a variety of roadshows are successively unveiled. Familiarization group visits to Macao are organized and special travel offers are launched. An array of online and offline advertisement channels are leveraged to maximize the city’s publicity. The latest advertisements are released on mega digital screens at the Hong Kong International Airport (HKIA), capitalizing on the airport’s vast flow of overseas visitors to raise the destination profile and attract international travelers.
Highlight direct arrival to Macao from HKIA
With the lifting of border restrictions, the Hong Kong International Airport has seen a remarkable rise in passenger traffic this year. Visitors can arrive directly at Macao via the Hong Kong-Zhuhai-Macao Bridge from the Hong Kong International Airport, which plays a major strategic location for Macao to promote multi-destination travel towards overseas visitors.
Stepping up promotional efforts, MGTO’s series of “Experience Macao, Unlimited” advertisements are shown at 39 digital screens at the Immigration Hall, Baggage Reclaim Hall, Arrivals Hall and other areas of HKIA. The advertisements are estimated to reach over ten million overseas visitors arriving to Hong Kong and over a million Hong Kong residents, branding the destination and energizing their intention to visit Macao.
Eye-catching advertisement “SEE YOU IN MACAO” at mega shopping mall in Korea
MGTO has also commissioned its market representative in Korea to place outdoor digital advertisements at the mega shopping mall COEX Millenium Plaza in Seoul. From today until 18 June, the message “SEE YOU IN MACAO” will be played to expand the effect of destination marketing at nine four-faceted LED screens and one giant digital screen. The shopping mall houses over 100 shops and connects to railway station. The flow of pedestrians in the vicinity amounts to eight million per month. The advertisements can reach a great number of international visitors, the potential market segments of family visitors and the local population aged between 20 and 40.
Overseas KOLs spotlight Hengqin-Macao twin destination travel
In terms of online promotion, MGTO has invited over 330 travel trade and media delegates as well as KOLs from the Mainland, Hong Kong, Thailand and Korea to Macao by far since the start of 2023. Days ago, the Office invited Singaporean KOL Keith Yuen and his filming crew to explore Macao and Hengqin. Posts and videos ensued on his social media platforms to share about the latest travel tips to Macao and Hengqin, to promote twin-destination travel in Singapore and Southeast Asia visitor markets.
Short videos showcase new attractions
Last week, MGTO invited popular KOLs from Singapore, Malaysia, Indonesia and Thailand to film short travel videos in Macao. They introduced the latest attractions to young travelers and shared the special offers on air tickets to Macao and transportations from Hong Kong. The KOLs also shot promotional videos for release on MGTO’s social media platforms. The Office will continue to arrange about 60 travel trade and media delegates from Singapore, Malaysia and Thailand to visit Macao next month for networking and familiarization with Macao’s latest tourism elements.
In the future, in parallel with the development strategy of “1+4” for adequate economic diversification, MGTO will strive to foster the concerted development of the tourism and other related industries, deepen cross-sector integration of “tourism +” and expand the range of international visitor markets, adopting a diversity of promotional initiatives to brand Macao’s tourism products and the destination.
