IFT Tourism Retail and Marketing Management students successfully completed a visual merchandising and store design project which helped the Macau Outdoor activity Promotion Association (MOAPA) with a focus to identify business opportunity, developing business model as well as designing “extreme sports centre” in Macao. We believe that this project is very important to Macao as the government and local industry need to be identifying ways to diversify our economy and industry.

Via this project, students engaged in research leading to the development of mood-board to stimulate the development of concepts and business models. Subsequently, students used floor planning, 3D modelling as well as graphics programmes to turn their ideas into professional illustrations as well as videos for their final presentation.

The course instructor Dr. Fernando Lourenço and president of ‘MOAPA’ and architect André Ritchie as well as chief interior designer and director of ‘615 Concepts’ Hermes Lai, were very impressed with the outcomes and professionalism. This was an excellent way to build a stronger link with the industry by offering our support to local non-profit organisations.

For more information about the projects, please check out IFT YouTube channel at http://www.youtube.com/user/iftdesigncourses.