In cooperation with new company called 789 Multimedia Marketing Limited, Institute for Tourism Studies (IFT) Year 4 Tourism Business Management students taking the Strategic Management course led by Dr. Fernando Lourenço worked on a project to screen opportunities and develop a three year strategic plan aiming to exploit opportunities for multimedia products and services in the cultural and creative industries.

This was a fantastic opportunity for IFT students to understand the process of strategic planning for a new business startup. Opportunity as such is rare because traditional business case studies and industrial project tend to serve large enterprise. IFT students gained firsthand experience related to what entrepreneurs do when a company is starting up from scratch. This was an excellent way to build stronger links with the industry by offering support to local business enterprises that have an intention to help building the cultural and creative industries.

To support the assessment of the outcomes derived from the project, we have invited Mr. Miguel Khan, a multimedia specialist and a member of the Cultural Industry Committee came to IFT to offer feedback to our students. Prizes and certificates were given to students to congratulate their efforts and hard work. This was a fantastic recognition that proves the quality of our students.