Macau Government Tourist Office (MGTO) organized a Lunch Briefing for the Hong Kong M.I.C.E. (Meetings, Incentive, Convention, Exhibition) Industry today at The Mira Hotel Hong Kong. About 200 guests from Hong Kong including event and destination management companies, corporate travel agents, corporate and association representatives participated in the luncheon and get an updated picture of Macau’s potential for M.I.C.E. events as well as MGTO’s revised “Strategic MICE Market Stimulation Program”.

The luncheon started with a presentation on Macau’s M.I.C.E. development and why Macau is attractive as a M.I.C.E. destination, then followed by a briefing on the “Strategic MICE Market Stimulation Program” launched in May and revised in August this year. Corporate travel agents, event planners and corporate representatives from Hong Kong showed high interest in this program which, after the recent revision, step up support to event organizers by expanding support scope, increasing amount of support and relaxing qualification.

Since last year, MGTO has organized three seminars in Hong Kong for the M.I.C.E. industry, which has been a successful networking platform for event planners and Macau trade partners. The lunch briefing today focused on introducing the “Strategic MICE Market Stimulation Program” to the Hong Kong business travel market and is anticipated to attract more M.I.C.E. groups from Hong Kong and the region to create more business for the Macau industry.